FOUNDATION OF DIGITAL MARKETING & E-COMMERCE

COURSE DURATION: 2 Sessions of 2 hours each – Total of 4 Hours

COURSE DELIVERY: Instructor-Led Training

TRAINING CONTENT: PDF

ABOUT THE COURSE:

This course aims to give attendees a deeper understanding of planning a digital marketing campaign and the role of different digital channels. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online.

WHAT WILL YOU LEARN:

·         Understanding Digital Marketing and How it benefits organizations and brands.

·         Introduction to Marketing Funnel

·         Digital Marketing Strategy

·         Understand and implement the process of Digital Marketing through the use of various tools

·         Customer Personas for Target Audience

·         Strategies to increase conversion rate on websites

·         Basics of Search Engine Optimization

·         Search Engine Marketing (SEM)

·         Core pillars of Digital Marketing

·         Understanding Social Media Marketing Report

COURSE CONTENT:

·         Introduction to eCommerce and Digital Marketing.

·         Career opportunities in eCommerce and Digital Marketing.

·         The Customer Journey and The Marketing Funnel

·         Digital Marketing and eCommerce Strategy

·         Attract and Engage Potential Customers

·         Engaging Customers through Social Media Marketing

·         Drive sales and Build Customer Loyalty

COURSE CERTIFICATE: LINKEDDUP ACADEMY | SOFTSEEK

 

ABOUT THE TRAINER:

Kamran Khan Ghori is a visionary trainer and Technology Consultant with a wide experience in sales and marketing leadership training in Pakistan and abroad. He is an Entrepreneur, Marketing Strategist, Public Speaker, and Soft Skills Trainer, Entrepreneurial Ventures, and is involved in the Research, design, and implementation of innovative programs.

He provides consultancy for entrepreneurial and personal visions and career counseling.

His key achievements include:

• Certified Blockchain Expert from US Blockchain Council
• Google Certified Digital Marketing Professional
• Certification in Sustainable Tourism Management from United Nations World Tourism Organization (UNWTO).

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